Who We Are

Adriano Clary
Founder and Executive Director

A professional with 25 years of experience in mining and steel industries, with a career developed in major corporations such as Vale and ERG, holding technical and managerial roles in operations, product development, R&D, commercial, and marketing areas.

M.Sc. in Metallurgical and Mining Engineering from UFMG. MBA in Strategic Management from ICHEC – Brussels, Certificate in International Marketing from INSEAD – Paris, and pursuing a PhD in Decision Science at the University of Coimbra.

Consultant in marketing and business development for mining and steel industries.

Guest lecturer at Fundação Dom Cabral and Skema Business School, focusing on International Marketing and Innovation Management.

Franco-Brazilian nationality with international experience, including expatriation to Europe (Belgium and Switzerland) and working in multicultural environments across more than 40 countries and 4 continents.

We are passionate about the mining value chain and sustainable development!

Our purpose is to work towards developing the global mineral sector through the integration of the European and Brazilian markets.

Integrated Approach

Based on technical expertise and analytical capacity to develop markets.

Strong Network

Operating with expert partners and experienced consultants in mining and market development.

Where We Are

Strategic Locations

Operating from two strategic hubs to ensure seamless integration between Brazilian resources and European markets.

Belo-Horizonte_1744033757352-1140x570-1-768x384
  • Belo Horizonte, Brazil

Minas Gerais state capital, the third largest metropolitan region in Brazil and the “center” of Brazilian mining operations.

We are strategically located at Minas Gerais what give us the necessary networking and access to the most relevant companies and brazilian mining institutions.

  • +55 31985208716
  • CNPJ 22.418.386/0001-99
Lyon-Esticada-768x384
  • Lyon, France

Capital of the Rhône Alpes region, the second largest metropolitan region in France with an important industrial and logistics hub in the country.

Our domiciliation in Lyon provides an easy way to connect to the main cities and businesses centers in France and Europe in general.

  • +33 0784511930
  • SIRET 94042754500014

Why is our value proposition unique?

Extensive Industry Network

Extensive networking on the Brazilian mining and metallurgy value chain with access to major players.

International Experience

International and multicultural experience attending international companies in complex markets.

Technical + Commercial Approach

Unique integrated approach for industrial value chain comprising technical and marketing aspects.

Senior Consultant Network

Partners consultants expert team ready to act from engineering to marketing strategies.

Presence in Brazil and Europe

Presence in Brazil and the European Union with projects developed in both regions and strong local understanding.

Deep Customer Immersion

"Process" approach and immersion in the customer's operations and value chain to deliver real results.

How We Create Value

A win-to-win partnership focused on results.

1. Market Intelligence

Conduct European companies market research and entry to Brazil with an expert view.

2. Target Identification

Accelerate the brazilian market prospection addressing the right targets.

3. Local Representation

Develop the potential targets with speed and local culture respect.

4. Business Development

Supporting to brazilian companies to identify the right technology supply or potential customers.

Strategic Roadmap 2024-2030

Our vision for growth and expansion across the global mineral value chain.

2024

Ideation

Brazilian´s office
Restructurization, brand and market research

2025

Activation

Lyon office domiciliation
Planning and « go to market » in Europe Union

2026

Traction

First contracts signing and project developments.

2027 - 2030

Capilarity growth

New office and or new strategic partnerships in Brazil and EU